Terms of Service

Last updated November 7, 2026

These terms apply to petguidemke.com, run by Pet Guide MKE ("we", "us"). By using the site you agree to them. If you don't agree, please don't use the site. Questions? Email petguidemke@gmail.com.

1. What Pet Guide MKE is

Pet Guide MKE is a free directory that helps people find pet services in Milwaukee and Waukesha County. We are not a pet care provider and we don't employ, supervise, inspect or license the businesses listed here. Any arrangement you make with a business is between you and that business.

2. Listing information

Listings come from public sources and from the businesses themselves. We work to keep them accurate, but details such as hours, prices, services and availability change, and we can't guarantee that every listing is current or complete. Please confirm details directly with a business before relying on them. Distances are approximate. Ratings shown may come from other websites.

A listing is not a recommendation or endorsement. Before hiring someone to care for your pet, check their reviews, insurance, licensing (where required) and references.

3. Featured listings are paid

Some listings are Featured: the business pays to appear first in its category in a chosen town. Featured listings are always labeled. Being featured doesn't mean we've reviewed or vouched for the business.

4. For businesses: listing and claiming

• Listing a business is free. When you add or update a listing, you confirm that you're authorized to act for the business and that the information is accurate.
• You give us permission to display, format and share the information and photos you provide on the site and in our promotions of it (for example, a "new on Pet Guide MKE" post). Only upload photos you own or have the right to use.
• We may edit listings for accuracy, clarity or consistency, and we may decline, hide or remove any listing or claim, including ones we believe are inaccurate, misleading or not a real local pet business.
• Claiming a listing lets you manage it. Keep your sign-in email secure; anyone who can open your sign-in links can edit your listing.

5. Featured spots: price, billing and cancellation

• A featured spot costs $29 per month per category and town, billed monthly through Stripe until you cancel. There are at most 3 featured spots per category and town.
• Your spot turns on once payment is confirmed and stays active while your subscription is paid.
• You can cancel at any time by emailing petguidemke@gmail.com. Your spot ends when we process the cancellation and you won't be charged again. Payments already made aren't refunded except where required by law or at our discretion (for example, if we couldn't show your spot).
• If a payment fails and isn't resolved, the spot ends. We may end a featured spot, with a prorated refund, if the listing breaks these terms. We may change prices for future billing periods with notice.
• A featured spot improves where your listing appears; it doesn't guarantee any number of visitors, calls or customers.

6. Using the site

Please don't:

• submit false, misleading or someone else's business information, or claim a business you don't represent;
• send spam or harassment through contact forms;
• copy the directory in bulk, scrape it automatically, or resell its data;
• try to break, overload or get unauthorized access to the site or its admin tools.

7. Messages to businesses

When you contact a business through its listing, we pass your message to that business. We aren't responsible for whether or how they respond.

8. Blog and affiliate links

Our blog shares general information for pet owners, not veterinary, legal or professional advice. Some posts may contain affiliate links, which are marked; we may earn a commission if you buy through them, at no extra cost to you.

9. Our content

The site's design, text we write and the way the directory is organized belong to Pet Guide MKE. Business names, logos and photos belong to their owners.

10. No warranties

The site is provided "as is" and "as available". To the fullest extent allowed by law, we make no warranties about the site, the listings or any business listed, including that information is accurate or that the site will always be available.

11. Limits on our liability

To the fullest extent allowed by law, Pet Guide MKE isn't liable for any loss or harm arising from your use of the site or from services provided by any listed business, including harm to you or your pets. If we are found liable, our total liability is limited to the greater of $100 or the amount you paid us in the 12 months before the claim. Some places don't allow these limits, so they may not apply to you.

12. Changes and governing law

We may update these terms; the date at the top shows when. Continuing to use the site after a change means you accept the updated terms. These terms are governed by the laws of the State of Wisconsin, and any dispute will be handled in the state or federal courts located in Wisconsin.

13. Contact

Pet Guide MKE, Milwaukee, Wisconsin · petguidemke@gmail.com. See also our Privacy Policy.