Privacy Policy

Last updated November 7, 2026

Pet Guide MKE ("we", "us") runs petguidemke.com, a directory of pet services in Milwaukee and Waukesha County, Wisconsin. This policy explains what information we collect, why, and the choices you have. Questions? Email petguidemke@gmail.com.

The short version

• You can browse and search the directory without giving us any personal information.
• We only collect what you choose to send us: a form you fill out, a business you list, or a featured spot you buy.
• We don't sell your information, and we don't use advertising or tracking cookies.
• Card payments are handled by Stripe. We never see or store your card number.

Information you give us

• Contact form: your name, email, subject and message, so we can reply.
• Contacting a business through a listing: your name, email, phone (optional) and message. We send this to that business so they can respond to you, and keep a copy in case there's a problem with delivery.
• Newsletter: your email, and your name and phone if you add them. You can unsubscribe at any time.
• Adding a business: the business details you submit (name, address, phone, website, email, hours, services, description and photos) and the contact email you use. Once approved, the business details and photos are shown publicly on the site; your contact email is not, unless you enter it as the business's public email.
• Claiming a business: your name, email, phone, role at the business and any notes you include, so we can confirm you're authorized to manage the listing.
• Business owner sign-in: the email address you sign in with. We email you a one-time link; we don't store passwords.
• Featured spot purchases: the email you enter and the listing, category and town you choose. Payment details go directly to Stripe.

Information collected automatically

• Server logs: like most websites, our hosting provider records basic technical information about requests (such as IP address, browser type and the page requested) to keep the site running and secure.
• Cookies and browser storage: we set one cookie, and only when a business owner signs in, to keep them signed in (it expires after 30 days or when they sign out). Businesses you save as favorites are stored only in your own browser, not on our servers. We don't use analytics, advertising or cross-site tracking cookies.
• Your location: searching "near" a town uses the town you pick. We don't use your device's GPS location.

How we use information

• To run the directory: publish listings, show search results, and let owners keep their listings up to date.
• To answer messages, pass inquiries to the businesses you contact, and send the newsletter you signed up for.
• To process featured spot purchases and send receipts and account emails.
• To prevent spam, fraud and misuse, and to keep the site secure.

Who we share it with

We share information only with the services we rely on to run the site, and only what they need:

• Stripe processes payments for featured spots.
• Resend sends our emails (sign-in links, receipts, notifications, the newsletter).
• Replit hosts the website, and Neon hosts our database.
• OpenStreetMap provides the map tiles, and Google Fonts and Cloudflare serve the site's fonts and map icons; your browser contacts them directly to load those files.
• The US Census Bureau and OpenStreetMap geocoding services receive business addresses (not yours) so we can place listings on the map.
• A business you contact receives the message you send through its listing.

We may also disclose information if required by law, or to protect the rights and safety of our users or the public. If Pet Guide MKE is ever sold or merged, information would transfer under this policy. We do not sell personal information.

Business listings

Listings include publicly available business information (such as name, address, phone, website and hours) gathered from public sources and from businesses themselves. If you own a listed business and want something corrected or removed, sign in to update it or email us.

How long we keep information

We keep messages, submissions and claims as long as needed to handle them and for our records, newsletter details until you unsubscribe, and purchase records as long as required for accounting and tax purposes. You can ask us to delete your information sooner (see below).

Your choices

• Unsubscribe from the newsletter at any time using the link in any newsletter email, or by emailing us.
• Ask us what information we have about you, or ask us to correct or delete it, by emailing petguidemke@gmail.com.
• Clear your favorites at any time by clearing your browser's site data.

Children

The site is meant for adults. We don't knowingly collect personal information from children under 13.

Security

We use HTTPS, store payment details only with Stripe, and limit admin access. No website can guarantee perfect security, so please don't send sensitive information (like account passwords) through our forms.

Changes to this policy

If we change how we handle information, we'll update this page and the date at the top.

Contact

Pet Guide MKE, Milwaukee, Wisconsin · petguidemke@gmail.com